Mrs. Natwilai Utoomprurkporn


Founder and CEO

Company Name

Trik Limited

Short Biography

Pae Natwilai is a cutting-edge innovator, technologist and thought leader in drone innovation and digital construction. As CEO and founder of Trik, she has developed and launched software that uses drone photography to create real-time 3D mapping of buildings and other architectural structures. The technology, which represents a revolution for the structural inspection industry, has won Pae a host of accolades, including selection for the Forbes 30 Under 30 Europe, Industry list.

Pae completed a BEng. in Mechanical and Robotic Engineering at Chulalongkorn University in her native Thailand. She started her career as an inspection and maintenance engineer at the Thai national oil and gas company, PTTEP, before winning a scholarship to study an MA/Msc. in Global Innovation Design at Imperial College London and the Royal College of Art (RCA).

About Trik

The genesis of Trik, which Pae describes as like “Google Maps for buildings”, began when she researched intuitive ways of controlling drones for her Master’s graduation project. She then struck on the business idea of using drones to inspect large structures, such as multi-storey buildings, bridges and oil rigs. After graduation, Pae set about developing Trik and taking it to market, winning a host of awards that enabled her to launch her own company. Further funding then followed, including a £500,000 grant from the Department for Transport through InnovateUK, as well as smaller amounts from Ordnance Survey and the Royal Academy of Engineering.


  • Forbes 30 Under 30 Europe, Industry list, 2018
  • 100 Asian stars in UK tech list, 2018
  • Royal Academy of Engineering fellowship, 2018
  • Design in Innovation award, 2017
  • Global Entrepreneur Program (GEP), Department for International Trade, 2016
  • Women in Innovation award winner, 2016
  • Entrepreneur First programme, 2015-2016


Personal website:
Company website:
Twitter: @PaeNatwilai