Introduction to Samaggi Case Competition
The Samaggi Case Competition 2021-2022 was born out of the desire to connect students and inspire teams to devise solutions to help the Thai economy recover from the economic and social impacts of Covid-19. Through a carefully designed prompt that emphasises sustainability and future-forward thinking, we give students the chance to collaborate and explore the possibilities of recovery with a particular focus on a particular Thai organisation. This will be the opportunity to meet and discover people with varying interests and ideas, and the chance to network with potential employers. An event to unleash your academic, research, and creative prowess, the Case Competition aims to help us engage more deeply with the world we live in and consider how we can each make an impact on our society.
Theme of the Case
“Preparing organisations to flourish in a post-pandemic future”.
With COVID-19 unleashing its detrimental impact on economies worldwide, its longer-than-expected hold on Thailand has resulted in many consequences that hampered the majority of running businesses. However, crises like these offer their own opportunities: let’s make this New Normal our New Future.