The Samaggi Academic Conference and Careers Fair 2021 (SACC2021) has finished successfully with lots of emotions and inspirations. The 3rd year students of BBA international programme, KMITL Business School (KBS) have reviewed our Samaggi Seminar, our academic talks series, as a part of their discussion in the course “KMITL14036120 Global Citizenship in the 21st Century” and five best reviews were selected to share their impressions in this article!
Reflection: Art & Culture
“According to the seminar about the Arts and Culture by Piriya Kulganchanacheewin, he compared inclusive innovation with “songs for life” (folk music), it is the creation of new innovations or the creation of technology that answers a group who are the foundation of society (base level income rate).
Moreover, he explained more in detail that inclusive innovation is to use resources, skills, and experience we have to take action for the group of people who have been excluded, marginalized, and lack opportunities in societies in terms of media, business, entrepreneurship, or art.
In my opinion, I really agree with him that, nowadays, the state of the environment is worsening, and many people have returned to Thailand in the period of COVID-19 which all of the problems are hampering the economy. Thus, I really hope this concept, new innovation, will help inequality and take action for those groups of people who have been lacking opportunities in societies to shine in their own way.”
“My favorite presentation is from Food passion as we can know in the name of BarBQ Plaza.
From her speech (Boonyanuch Boonbumrungsub, chief possible marketing officer at Food Passion) she mentioned many interesting points that I like
So these are all my favorite point
– Do business with happiness, organization will be happy
– Not only write the idea on the paper, but also take action. Do nothing = imaginary
– Sometimes we have to think out of the box, failure is experience
– If we love what we do the result will be perfect
Food Passion focus on ‘value proposition’ mean the value that brand give to customer
To do business, we have to ask ourselves why our brand has to exist on earth? What is our special character? Don’t be full glass of water, we have to learn something new all the time
They also focus on Sustainability as they launch ‘Chana’ healthy organic shabu restaurant at siam center. Sustainability, Resilience, Synergy are also the key parts that she tries to focus on.
In the previous COVID-19 situation, Food Passion had a new brand called ‘Moo Tod Kord Kor’ to help the people who have lost the job to buy as a franchisee. This fried pork brand has the meaning that ‘Life is never easy, put your arms around me and we fight on!’
For me I really like the idea of Moo Tod Kord Kor because as we know BarBQ plaza is a massive brand. In a crisis like this, I understand that big brands do not need to look at small people like us, but Food Passion does. They try to help and give opportunity to the people who got a problem. For this action I think BarBQ plaza not only cares for the shareholder but also stakeholder to go together! Really love the idea 😉
They help a lot in terms of finding some partner like Gas Station (PTT), Bank, and lineman. All of the partners are helping and give low prices to assist.
K’Boonyanuch has taught me one thing that ‘cash flow’ is an essential thing that companies need to run the business well. Many companies fail because they do not have enough cash flow.
BarBQ plaza is a big brand and everyone know it, but she said for now every people can have a restaurant at home (Like ghost kitchen, we can have only kitchen at our home and call lineman or grab to pick up our food to customer) so BarBQ plaza have to improve and be resilience and learning from the situation. The one who can be in the customer heart is the winner!
Sometimes we have to be slower on what we do and be faster on what we suck.
So be slow but fast!
At the end I want to mention some quote from this presentation that I like the most
– People who have never failed are people who have never tried
– Don’t be scared of failure”
Ratirod Inaem (Najang) Topic: Technology
“According to the listening of K. Aukrit seminar, he found that there are many inequalities in Thailand that affect interesting cases such as farmers. Most Thai people focus on solving problems for the people in the city, but they do not focus on solving problems for the middle class or the low income people, which they are one of the agricultural professions that are very important to Thailand because Thai people continue to consume products from farmers, but are farmers who experience inequality such as borrowing, low productivity due to lack of good innovation, weather and natural disasters. Dr. Aukrit has created an interesting application called Recult to solve the problems of Thai farmers. In this app, we will know more about data, making it possible to see a wider business model, which will allow Thai people to see the cause of problems in the country. For example part of the PM2.5 that occurs from the burning of the carcass during the winter. So it is very interesting to me to use technology to change society in Thailand and I believe it can change society in many countries around the world as well.”
Reflection: art& culture:
“What I like about this talk is the idea of “Inclusive innovation”. He compared this idea to Music for life which means that this idea is for someone that was overlooked and not covered by the government or investor. For him, inclusive innovation is creating a spotlight on those people that were excluded, find resources and skills to supply them.
This way we do not just contribute for ourselves but for society as well. For me, this concept brings a new perspective, we don’t have to look for big people but those that were excluded might have a great idea as well. So we choose not to leave anyone behind, we are all in one society, we look out for each other. If everyone has this kind of thinking in business, I think it will help local businesses and new startups to grow more in Thailand.”
Reflection: Urban Environment
“The Samaggi Seminar talked about the reconstruction and renovation of the city plan, such as footpath, transportation, facilities etc. The reason is to preserve the potential of Thailand to be an old age society in the near future because most of the old people live in the urban areas of Bangkok.
After I watched the video, I quite liked the fact that they brought the fact about the problem of Bangkok’s infrastructure and showed their plan to revise and improve those problems by showing and presenting several projects, such as Chaopraya Sky Park and reconstruct the footpath in several areas of Bangkok.
My opinion on this seminar is I can see the commitment from the government, at least they heard the comment of citizens about the urban problems and try to subsidize and revise it. Not only in Bangkok that I heard that they will renovate, but they’re around more than 10 cities, such Chiang Mai.
I also agree with the project of building more green space in the urban city because as you see the urban area is full of pollution, such smoke from the car engine and PM2.5. By building more green space at least, it could help to reduce the pollution and there’s some area for people to chill around.”
We hope that these reviews from your friends from Thailand sparks your memory about our SACC2021! Do you agree with them? Are there any perspectives you view differently from them? Feel free to join into this conversation by simply writing your own reflections and send it to Samaggi Sara! We look forward to hearing from you as well!
Furthermore, the recording for Samaggi Seminar talks are out! Check on your favourite talk via this playlist! https://www.youtube.com/watch?v=9FK1BBCifo8&list=PLJ60oniiEOq6EULIaoJu8sv8dAO8kJXv6